Helping publishers earn more money generating higher CPMs and CTRs with native advertising.  Vegas

are you using NATIVE ADS?

What are NATIVE ADS?

 Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear.  
Native ads are often found in social media feeds, or as recommended  content on a web page. Unlike display ads or banner ads, native ads  don't really look like ads. They look like part of the editorial flow of  the page. The key to native advertising is that it is non-disruptive
- it exposes the reader to advertising content without sticking out like a sore thumb.  

Why do Native Ads?

 Native advertising works. Consumers look at native ads 53% more than  display ads. Native ads create an 18% increase in purchase intent, and  the visual engagement with native ads is the same, and even slightly  higher, than the original editorial content. 

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numbers don't lie

The Role of Sponsored Content

Sometimes referred to as  advertorials or even native ads, leading publishers have launched  sponsored content studios to create content on behalf of brands.  Publishers include venerable media brands such as Time Inc, Forbes, Wall  Street Journal, New York Times, and The Guardian, as well as new media  companies like Buzzfeed, Thought Catalog, Slate and many others. 

 Ad fatigue happens when your audience becomes overly bored of your ads & stops paying attention.

There is a very real thing called ad fatigue

And as advertisers we witness this everyday. People don't want to be force fed ideas.

Do you see the performance of your Facebook Ads start to drop after a few days? That's Ad Fatigue.

There is value to authoring less obtrusive ads

The proof is in the pudding.  People will tune into relevant, thoughtful branded content 

Shorter video ads. Today's bounty of content creates an endless amt of competition for advertisers.

Just as infomercials were big in the 80's and 90's

native ads are trending up

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